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Title: What’s for Christmas? Cheap, high-tech toys Post by: GG on September 28, 2010, 07:26:04 pm NEW YORK — This year's hot holiday toys are high-tech — and low-price.
From tiny remote-control cars from Mattel to nearly paper-thin electronic guitars and drums from WowWee Toys called Paper Jamz, technology is infused in many of this year's projected hot toys. But that doesn't mean the return of $100 price tag, which seems to have been for the most part banished since the recession. Many techie toys are wallet-friendly at under $30. Jim Silver, an analyst at Time to Play Magazine, which offers an influential list of hot toys each year, says toy prices overall have come down, but technology has gotten better. The highest-priced toy on the list is $59.99. "This year's toys are about great play tied in with value," said Jim Silver. "Not necessarily the price point." A case in point: Paper Jamz, thin electronic instruments that offer three modes of play, including freestyle. Silver said the toy's $24.99 price point is impressive. Read More: http://www.msnbc.msn.com/id/39399796/ns/business-retail/ |