PRHYME Downtown Steakhouse at the Brady Hotel Center

[BKDotCom]

Ditto
PRHYME PHRYME, etc : the name sucks... trying just a little too hard to be xtremely hip
Ditto that "Tulsa Prime" would be much better

Re "The Tavern" vs "Brady Tavern" : Sure, Brady Tavern was a better name, but I dissagree that "The Tavern" is too generic
It's not "Some Tavern" or "A Tavern".. It's "THE Tavern"... like "THE Red Rooter"
Hard to franchise "The Tavern" though.

[JCnOwasso]

I don't care what the name... I will enjoy the Tavern Burger and have a tasty brew and the wife has a soft spot for Old Cubans.

[rdj]

I don't care what the name... I will enjoy the Tavern Burger and have a tasty brew and the wife has a soft spot for Old Cubans.

Huh, I've been there several times and don't recall old Cuban men hanging around...

[tulsa1603]

For what it's worth, I don't think the name is just fine, and I'm kind of surprised at all the hate lol   

[swake]

Oil Capital Bar and Prime Steakhouse. Give the logo a deco-ish script and slap a photo of the Golden Driller on it and be done. Lots of leather and crushed velvet, very little light.

[Boksooner]

The name is distinct and gives the place a trendy vibe. I don't have an issue with it. The name alone will creates a lot of conversation, both good and bad. If the food and service are top notch, the name could be a marketing benefit. If they struggle, the name will become a punch line.

[Breadburner]

Name Sucks....

[Gaspar]

There's no hate here.  In fact, I'm excited to try the place out.  There is, however constructive criticism, and sometimes that morphs into comical examples. 

PRHMYE will make a nice case study. 

. . .of course this case study is already available.

I think it's important for any company to engage in some branding exercises before choosing a name based on a single dimension of creativity.  Not everyone views things the same way, and in marketing, consensus rules.  Sure you can change consensus, but that takes an enormous amount of energy and investment. 
Why start a new endeavor behind the eight ball?

In reviewing this thread, and the conversations I've already encountered about the place, most of the discussion is about the strange name rather than the fact that a great local chef is opening a Steak House downtown.  If the goal is to create buzz and confusion around the name, then count it successful.  If the goal is to create a buzz about the restaurant concept, it is a fail.

I'm sure that the food with be absolutely outstanding because Justin's other offerings have been outstanding.  He will simply have to overcome the name.